Our story

A mountain path,
made by hand.

PLAI · ПЛАЙ · 2023

PLAI · ПЛАЙ

A Ukrainian word used in Hutsul speech for a mountain path — and sometimes the open ridge it follows.

We chose the name for our love of the mountains — and for what a plai represents: slowing down, noticing the details and following a path with care. That is how we think about making jewellery.

PLAI began in 2023 as a small independent studio with a simple idea: jewellery should be experienced, not watched from behind glass. We keep our workshops personal, so there is room to learn, make mistakes and leave with something genuinely yours.

A path through the mountains. A way into the craft.